Swinerton Renewable Energy’s New Website Honors the People of Solar


Swinerton Renewable Energy’s New Website Honors the People of Solar

When most people think solar energy, they may picture a few rows of small panels lining the roof of a house in sunny suburbia, lower energy bills, and a cleaner, greener planet. What they don’t often think about are the people behind the panels – the nearly 260,000 Americans who work in the U.S. solar industry. Swinerton Renewable Energy (SRE) sought to change that oversight with its new website,

Officially launched in May, the new website is Swinerton’s third collaboration with Santa Rosa-based creative agency, The Engine is Red. SRE previously worked with The Engine to develop information kiosks for SOLV, Swinerton’s solar O&M company, and on Sunscreen, an innovative project tracking and management application used on SRE job sites.

Swinerton and the Engine worked closely to design an imagery-forward site that highlights not only the company’s projects, but also its people. With a strong focus on photography taken from SRE’s active job sites throughout the United States, offers a visual representation of the many faces of solar energy. Incorporating elements like an employee photo gallery and unique “Question & Answer” profiles for each member of the SRE team, the site allows visitors to meet the individuals who built over two gigawatts of SRE projects.

“Our Swinerton team and the solar industry as a whole is made up of a wide range of people,” said George Hershman, Senior Vice President and General Manager of SRE. “Solar brings together everyone from licensed engineers to local craftsmen and -women and unites them toward a common goal – to build together. It was important to us that the new website showcases our SRE family and the people who make up our industry.”

The website launch comes at a time of uncertainty within the solar industry, as the International Trade Commission (ITC) evaluates a trade petition brought forth by Georgia-based solar module manufacturer, Suniva. Recent reports by GTM Research estimate that two-thirds of U.S. solar installations through 2022 and over 88,000 American solar jobs will be negatively impacted should Suniva’s petition for increased equipment fees be approved.

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